Digital marketing plan Essay Example | Topics and Well Written Essays - 2500 words

Digital marketing plan - Essay Example The price of the product has been fixed as  £1,330, which is affordable by the targeted group. The distribution channels selected are retail agents and auction houses among others. The advertisement modes been selected are television, social networking sites and direct mailing among others. â€Å"To assure the customers with adequate value and trustworthy services in the store and to achieve ample customer satisfaction by providing them with the best quality products in alignment with their tastes, preferences and convenience needs.† Political- Considering, the political scenario and regulations of the UK, with respect to the retail industry, can be stated as stable. Currently, the furniture retailing industry within the UK does not face major challenges with respect to its political scenario. Notably, the UK government has shown a positive inclination towards investing more in developing the energy and the construction sectors that can also be considered as a favourable change to launch the intended product, i.e. Mysofa (BIS, 2012). The relationship that exists between the UK and other countries lays impact on the trade relations between them. In this respect, political factors might have an impact on the exports and imports regulations (London Borough of Hillingdon, 2012). This will further result in changes within the business operations. In this context, it can be ascertained that political impacts on trade regulations will affect the operations of the retail industry within the UK largely (McDonald & Wilson , 2011). Economic- The UK economy has shown a poor trade standard in the year 2012. Since then, the domestic economy of the UK has been depicting a sluggish growth of its Gross Domestic Product (GDP) i.e. of 1% each year. However, in the latter part of the year 2013, GDP growth in the UK was accounted as 2.1%, which was interpreted to be favourable for

Research Paper for College Course -- Introduction to Microeconomics

For College Course -- Introduction to Microeconomics - Research Paper Example Smith is credited with being the first to examine the importance of the division of labor and worker productivity and for advancing the idea that free markets thrive on the basis of mutual self-interest. Although Smith warned against monopolies and mercantilism, his notion that markets are driven toward the public good by an "invisible hand" has made him a venerated figure among free market doctrinaires. (Answers.com). The purpose of this paper is to describe the pros and cons of free trade. Trade allowed nations to obtain the goods and services the population needed in order to survive. In the 20th century the ability to trade with other nations became a critical success factor for many nations including the United States of America. Today free trade is practiced by many nations in the world. More than ever before in history we see that free trade agreements are being sought by the world’s most powerful countries, as well as the developing nations. In short, free trade agreements are now high on the political agendas of many nations and the World Trade Organization. The globalization movement has been instrumental in forcing nations to enter into free trade agreement. In North America the free trade agreement that is enforceable is the NAFTA agreement. The NAFTA opened up free trade between the United States, Mexico, and Canada. â€Å"NAFTA was designed to promote economic growth by spurring competition in domestic markets and promoting investment from both domestic and foreign sources† (Teslik). The reason that NAFTA was initiated was because President Bill Clinton in 1994 saw the European Union as a threat to the Americas. A free trade agreement between the United States and its two neighbors was crafted to be a plausible solution that would offset the growing global economic trading power of the European Union. The implementation of free trade agreements eliminates the imposition of tariffs in the trade of goods. As a consequence of the

Exclusionary rule Essay Example for Free

Exclusionary rule Essay The exclusionary rule is one that continues to stir up conflicting opinions not only between political parties, but also among the members of the judicial machinery and scholarly community. Professor Yale Kamisar argues that the exclusionary rule which exempts illegally solicited evidence from being used in court is the cornerstone to protecting innocent citizens’ civil right, since it would discourage the police from using morally questionable methods to gather evidence. Judge Guido Calabresi, on the other hand, feels that the said rule serves as a loophole for criminals to get away scot-free (2003, pg. 112). He also acknowledges the fact the police officials often have concealed or twisted facts to escape from the exclusionary rule. However, he suggests that direct action or tort suits maybe pursued against police officers that wrongfully gather evidence. Kamisar feels that these alternative remedies are often ineffective since the jury process is not very transparent and clear. We have witnessed government agencies including the police force almost assuming absolute authority, as the pressure to enforce homeland security has gradually increased. The law of search and seizure is broadening by the day, as new court judgments push the boundaries of conducting a search. Hence, the police are almost free to conduct a search based on â€Å"reasonable suspicion† which is quite a subjective term. Thus, it is highly improbable for a real criminal to get away clean, unless there has been gross negligence or incompetency on the part of the police force (Kamisar, 2003). Some members of the judiciary also argue that the exclusionary rule has itself served as a barrier to development of a suitable alternative. However, Kamisar feels that many states that had not adopted exclusionary rule for several decades are yet to come up with a proper solution. Kamisar’s concerns are certainly valid as the police force which is supposed to enforce the law, have been bending the law to meet their ends. Hence, he concludes that the exclusionary rule is only existing fair solution, until a working alternative is developed.

Textile dyeing and textile wastewater treatment

Textile dyeing and textile wastewater treatment Advances In Textile Dyeing And Textile Wastewater Treatment Using Advanced Oxidation And Membrane Filtration Technologies: A Review Introduction The textile industry is a diverse sector in terms of production of raw materials, operating processes, product development, and equipment. The industry is well-characterized for consuming large amounts of water, energy, and discharging high volumes of waste in to public sewage treatment plants (STP). The main sources of pollution in the textile sector are derived from operating processes such as dyeing and finishing mills. These processes use considerable levels of water (ex. 70-150L for 1kg of cotton), chemicals (salts, alkali, wetting agents, etc.), and dyestuffs (e.g. reactive dyes) to achieve the desired properties of the textile product of which contribute to the pollution load in the industry. Major pollutants of environmental concern in textile wastewater include toxic organic compounds, color, suspended solids, and biochemical/chemical oxygen demand (BOD5/COD). The disposal of textile effluent in the municipal STP is an environmental concern because these industrial pollutant s may pass through unchanged and enter the receiving rivers or streams potentially harming the welfare of aquatic life. The adverse effect of these pollutants on the aquatic environment include depletion levels in dissolved oxygen, reduction in photosynthetic activity, and increase susceptibility for organisms to acids and bases. Effluent treatment technologies proposed in literature include activated sludge, coagulation, ozone, electrochemical oxidation and membrane filtration technologies . Conventional treatment methods such as coagulation and activated sludge have been used to manage textile wastewater to governmental standards for discharging in sewage treatment plants however these processes are ineffective for removing color from wastewater. Advanced oxidation processes such as electrochemical oxidation and ozone are alternative applications to effectively remove color and toxic organic compounds however some disadvantages include operating costs and possible production of chlorinated organic by-products in the receiving waters. Membrane filtration processes such as nanofiltration and reverse osmosis are promising technologies for an ecological friendly approach to treating textile effluent for reuse since it consumes less water and energy. The aim of this review paper is to describe two novel methods for reducing pollution load in textile dyeing of cellulose fabrics. The first method is the use of cationic reagents as a pretreatment for cotton fibers to enhance dye fixation and the second method uses supercritical carbon dioxide (CO2) to replace water as a dye transfer medium. An overview on textile dyes, dye fixation, and dyeing process will be discussed. Furthermore, effluent treatment technologies such as coagulation, advanced oxidation processes (electrochemical oxidation and ozone) and membrane filtration technologies (nanofiltration and reverse osmosis) in which the mechanism and evaluated as promising applications for treating effluent water to be reuse in textile wet processing operations such as dyeing. Textile Dyes And Dye Fixation Dyes are described as colored substances with complex chemical structures and high molecular weights. By definition the color arises from the attachment of the auxochrome to the chromophore (light absorbing group) of the dyes that alters both the wavelength and intensity of absorption. Dyes manufactured for clothes makers are designed to have good light stability and chemical resistance to degradation, however due to the high solubility of dyes in water biological treatments are ineffective in removing color from the effluent. Wash fastness is an important factor to weigh into consideration when determining the durability of the product. It is dependent on the covalent bond strength between the fiber and dye against alkaline and acid hydrolysis, and the efficient use of water to remove unreacted dye from the substrate. The degree by which dyes are fixed on to fiber and get discharged into the treatment bath after wash-off is referred to as dye fixation. The influence of dye loss is a ttributed to several factors such as the type of dye, the depth of shade, application method, and liquid ratio (water/energy consumption). Cotton and other celullosic fabrics are colored with reactive dyes because these dyes have good light stability and good wash fastness characteristics but poor dye-fixation yields (60-70%). Reactive dyes attach on the fiber via a covalent bond formation between the reactive group of the dye and the nucleophilic group in the fiber. The dye-fiber reaction is facilitated by large amounts of salt and electrolytes that reduce the charge repulsion forces between the negatively charge dye molecules and the negatively charge hydroxyl groups in the fiber as a result of the ionization of cellulose hydroxyl groups in water. However, due to the competitive reaction between the hydroxyl anions (OH-) in the alkaline bath and negatively charge dye molecules for the ionized hydroxyl groups in the cellulose fibers which are the nucleophiles for the dye-fiber reaction; approximately 40% of hydrolyzed (un-fixed) dye remains in the treatment bath at the end of dyeing process. An extensive demand for was h-off is required to achieve the desired wash fastness characteristics on the product. Textile Dyeing Before the fabric enters the dyeing process it must be properly treated to remove all natural impurities and chemical residues applied during operating processes such as fiber production, and fabric weaving and knitting. The pretreatment process includes desizing, bleaching, and mercerization of which contribute nearly fifty percent of waste pollution generated by the industry. Conventional dyeing processes use large amounts of water nearly 100L of water per 1kg of textile. Water is a â€Å"poor† medium for transferring dyes on to the fabric from an environmental point of view because of the increasing shortage of water available. Salts and alkali are added when dyeing cotton with reactive dyes in order facilitate the affinity for the dye molecules on the fiber. The treatment bath at the end of dyeing process is heavily polluted with toxic organic compounds, electrolytes, and residual of dyes of which can be expensive to recover and purify. Effluent disposal is the primary opt ion since treated water to be reuse in the industry needs to have no color, no suspended solids, low COD, and low conductivity levels. Therefore, the development of environmentally safe production methods is challenging since both the wastewater quality and quantity depend to a considerable degree on the technique used for a certain substrate (fiber). Influence Of Cationization For Dyeing Cellulose Fibers With Reactive Dyes The influence of cationization for dyeing cotton with reactive dyes enables an environmentally friendly approach to increase dye utilization, lower water and energy consumption, and reduce effluent disposal/treatment. Cationization of cotton is generally performed by introducing amino groups in the cellulose fiber through the reaction of the hydroxyl groups in the cellulose fiber and the reactive group (e.g. epoxy and 4-vinylpyridine) of the quarternary cationic agents. The pretreatment of cellulose fibers with reactive cationic agents will increase dye adsorption as a result of the columbic attraction between anionic dye molecules and nucleophiles on the substrate. The dye-fiber reaction can occur under neutral or mild acidic conditions without the use of electrolytes and therefore severe wash-off procedures can be eliminated since hydrolysis of dyes generally occurs in alkaline conditions. EPTMAC, 2,3-epoxypropyltrimethylammonium chloride, is an example of a quarternary cationic agent used in research studies to investigate the use of cationization for improving dye adsorption of cellulose with reactive dyes. Under alkaline conditions EPTMAC will react with alcohols to form ethers and thus produce a cationized fiber when it reacts with the methyl hydroxyl groups at the C6 position of the cellulose polymer. A combination of electrostatic interactions such as ion-ion or ion-dipole forces, intramolecular and intermolecular hydrogen bonds, and van der waal forces may influence the adsorption of the cationic group of the pretreatment agent to the anionic carboxylic groups in the cellulose fiber. The reaction between the reactive group of dye molecules and the amino-functional nucleophiles of the cationized fiber has been proposed by Blackburn and Burkinshaw (2003) to occur via a nucleophilic substitution mechanism or a Michael addition to a double bond. Factors that appear to influence the cationic process of dyeing fabrics include cationic reagent concentration, dye concentration, and temperature. Kanik and Hauser (2004) demonstrated that increasing the cationic reagent concentration in the pretreatment solution caused a decrease in dye penetration of the substrate suggesting that an increase in surface coloration occurred as result of the strong ionic attraction of dye molecules for the cationic charges on the fiber. Montazer et al. (2007) reported that the color strength (K/S) values for dyeing with treated cotton with cationic process were often 2-4 times better than that of dyeing via conventional methods (K/S values range from 1-4). The effect of temperature influenced the percent of total dye utilization by increasing the absorption of cationic reagent for the substrate. Subramanian et al. (2006) demonstrated that better color strength values (K/S value 12.987) and maximum total dye utilization (T value 95.1%) were obtained when 20% concentration of cationic reagent (CIBAFIX WFF), 10g/L of soda ash, and an optimal temperature of 70 ºC was used as the cationization parameters. A substantial reduction in industrial pollutants such as BOD5, COD, and total dissolved solids were determined using cationic reagent CIBAFIX WFF compared to dyeing untreated fabric by conventional methods. Blackburn and Burkinshaw (2003) reported the pretreatment of fabric via cationization reduced the level of water consumption to nearly half of that applied during the normal dyeing process ( Textile Dyeing In SuperCritical Carbon Dioxide Supercritical fluid technology is a promising application for the development of a water-free dyeing process in that it can be environmental friendly, energy saving, increase productivity, and eliminate effluent treatment and disposal. The beneficial properties of dyeing textiles in supercritical carbon dioxide (SC-CO2) are that it is expensive, non-toxic, non-flammable, CO2 can be recycled, and control in dye application rate. SC-CO2 exhibits densities and solvating powers similar to liquid solvents adding to its advantages in textile processing, since its low viscosity and rapid diffusion properties allow the dye to diffuse faster into the textile fibers. SC-CO2 has been successfully employed as a solvent system in the dyeing and finishing processes for synthetic fibers such as polyesters. In polyester dyeing, SC-CO2 penetrates inside the fibers causing them to swell thereby making the fibers accessible to the dye molecules. As the pressure is lowered the dye molecules are trapped inside the shrinking polyester fibers and no waste is generated since the dye molecules cannot be hydrolyzed and no additional energy is required to dry the fabric after dyeing [18]. Since non-polar dyes are primarily used in supercritical CO2 dyeing further development is required to enhance the dyeing of natural fibers with ionic dyes such as acid dyes or reactive dyes because the affinity of natural textiles with dyes occurs by chemical (covalent bonds) interactions or fixed by physical (van der waals) forces.20-21 Kraan et al. (2003) reported four factors that influence the role of supercritical CO2 dyeing for natural fibers â€Å"(1) dye solubility at operating pressure and temperature, (2) fiber accessibility to allow diffusion of dye molecules on substrate pores, (3) dye-fiber substantivity, and (4) the reactivity of dye with the textile.† Sawada et al. (2004) investigated the action of co-surfactant on the phase boundaries of the pentaethylene glycol n-octyl ether C8H5 reverse micelle using various kinds of alcohols and discussed he solubility of ionic dyes in the C8H5 reverse micellar system when co-surfactant density of CO2 and temperature are varied. The research strategy was to dissolve the ionic dye in a SC-CO2/reverse micellar system that involves dispersing a small quantity of water in SC-CO2 and co-surfactant suitable dye bath that contained conventional ionic dyes in SC-CO2. Alcohol, particularly 1-pentanol seems is a suitable co-surfactant to accelerate the solubilization of water in SC-CO2; it assists the formation of stable reverse micelles. Pentaethylene glycol n-octyl ether C8H5 as a surfactant is soluble in liquid and SC-CO2; the complex C8H5/CO2 system has a potential to enhance the solubility of water by an addition of co-surfactant in comparison with a typical reverse micellar system in organic media . Beltrame et al (1998) investigated the effect of polyethylene glycol as a pre-treatment of cotton fabrics in SC-CO2 and the results showed that the dye uptake was strongly increased if cotton was pretreated with PEG. PEG is able to form hydrogen bonds with cellulose chains this prevents the complete deswelling of the fibers during the SC-CO2 treatment thus maintaining to cotton the more accessible to dyeing. At the end of the treatment however when the CO2 is evacuated the dyes migrate out of the polymer in the undissolved state through the polymer pores and washing fastness is consequently very low. In order to avoid these undesired effects benzamide which is soluble in SC-CO2 is a good solvent for disperse dyes as a synergistic agent; it is able to form hydrogen bonds with cotton and PEG thus favoring dye entrapment through the partial occlusion of cellulose pores. The results yield good dye uptake, light and wet-washing fastness are good increasing the durability of the product. F ernandez Cid et al (2005) prior to dyeing the cotton it was presoaked in a solution of methanol to swell the fibers. The methanol replaces the water in the cotton and will attach the cotton hydrogen bonds. The hydrophobic part of the methanol will make diffusion of hydrophobic non-polar reactive dyes into the cotton possible. Application In Wastewater Treatments The treatment of textile wastewater for reuse in textile operations represents an ecological and economical challenge since textile effluents vary in composition due to the different chemicals or physical processes used on fabrics and machinery. Textile pollutants of environmental concern include residual dyes, color, BOD, COD, heavy metals, pH, high suspended solids, and toxic organic compounds.2 Typical effluents characterized in the textile industry and their measurements are presented in Table 1 [23]. Table 1. Effluent Characteristics of Textile Wastewater [derived from Kdasi et al., 2004] Parameters Values pH 7.0-9.0 Biochemical Oxygen Demand (mg/L) 80-6,000 Chemical Oxygen Demand (mg/L) 150-12,000 Total suspended solids (mg/L) 15-8,000 Total dissolved solids (mg/L) 2,900-3,100 Chloride (mg/L) 70-80 Total Kjeldahl Nitrogen (mg/L) 70-80 Color (Pt-Co) 50-2500 The removal of COD and BOD are important from an environmental point view since high levels can deplete the level of dissolved oxygen in receiving rivers causing an increased amount of non-biodegradable organic matter.23 Some advantages and disadvantages for the various chemical-physical treatment processes applied for cleaning wastewater is listed in table 3 (edited from babu et al). References 1. Babu, B. R.; Parande, A.K.; Raghu, S.; Kumar, T.P. Textile Technology, Cotton Textile Processing: Waste Generation and Effluent Treatment. J. Cotton Sci. 11, 141-153 (2007). 2. Savin, I.; Butnaru, R. Wastewater Characteristics in Textile Finishing Mills. Environmental Engineering and Management Journal 7, 859-864 (2008). 3. Ren, X. Development of environmental performance indicators for textile process and product. Journal of Cleaner Production 8, 473-481 (2000). 4. Hendrickx, I.; Boardman, G.D. Pollution Prevention Studies in the Textile Wet Processing Industry [Literature Review]. VPI SU Dept. of Civil Engineering, Blacksburg, VA.. Tech. Rep. NCDENR (Ref/01/00469) (May 1995). 5. Ergas, S. J.; Therriault, B. M.; Reckhow, D. A. Evaluation of Water Reuse Technologies for the Textile Industry. Journal of Environmental Engineering 132, 315-323 (2006). 6. Laing, I. G. The Impact of Effluent regulations on the dyeing industry. Rev. Prog. Coloration 21, 56-71 (1991). 7. Alinsafi, A.; da Motta, M.; Le Bonte, S.; Pons, M.N.; Benhammou, A. Effect of variability on the treatment of textile dyeing wastewater by activated sludge. Dyes and Pigments 69, 31-39 (2006). 8. Lin, S.H. and Chen, M.L.. Treatment of Textile Wastewater by Chemical Methods for Reuse. Wat. Res. 31, 868-876 (1997). 9. Canizares, P.; Martinez, F.; Jimenez, C.; Lobato, J.; Rodrigo, M.A. Coagulation and Electrocoagulation of Wastes Polluted with Dyes. Environ. Sci. Technol. 40, 6418-6424 (2006). 10. ONeill, C.; Hawkes, F. R.; Hawkes, D. L.; Lourenco, N. D.; Pinheiro, H. M.; Delee, W. Colour in textile effluents-sources, measurement, discharge consents and simulation: a review. J. Chem. Technol. Biotechnol. 74, 1009-1018 (1999). 11. Kulkarni, S. V.; Blackwell, C. D.; Blackard, A. L..; Stackhouse, C. W.; Alexander, M.W.; Textile Dyes and Dyeing Equipment: Classification, Properties, and Environmental Aspects. US EPA , Research Triangle Park, NC, 1985. 12. Blackburn, R.S.; Burkinshaw, S.M. Treatment of Cellulose with Cationic, Nucleophilic Polymers to Enable Reactive Dyeing at Neutral pH withouth electrolyte addition. J. Applied Polymer Science 89, 1026-1031 (2003). 13. Fernandez Cid, M.V.; van Spronsen, J.; van der Kraan, M.; Veugelers, W.J.T.; Woerlee, G.F.; Witkamp, G.J. Excellent dye fixation on cotton dyed in supercritical carbon dioxide using flurotriazine reactive dyes. Green Chem. 7, 609-616 (2005). 14. Frazer, L. A Cleaner Way to Color Cotton. Env. Health Perspectives , 110, 252-254 (2002). 15. Montazer, M.; Malek, R.M.A.; Rahimi, A. Salt Free Reactive Dyeing of Cationized Cotton. Fibers and Polymers 8, 608-612 (2007). 16. Kanik, M. and Hauser, P.J. Printing Cationized Cotton with Direct Dyes. Textile Research Journal 74, 43-50 (2004). 17. Subramanian, M.; Kannan, S.; Gobalakrishnan, M.; Kumaravel, S.; Nithyanadan, R.; Rajashankar, K.J.; Vadicherala, T. Influence of Cationization of Cotton on Reactive Dyeing. JTATM 5, 1-16 (2006). 18. Montero, G.A.; Smith, C.B.; Hendrix, W.A.; Butcher, D.L. Supercritical Fluid Technology in Textile Processing: An Overview. Ind. Eng. Chem. Res., 39, 4806-4812 (2000). 19. Ozcan, A.S.; Clifford, A.A.; Bartle, K.D. Solubility of Disperse Dyes in Supercritical Carbon Dioxide. J. Chem. Eng. Data 42, 590-592 (1997). 20. kraan et al 21. Sawada, K.; Takagi, T.; Ueda, M. Solubilization of ionic dyes in supercritical carbon dioxide a basic study for dyeing fiber in non-aqueous media. Dyes and Pigments 60, 129-135 (2004). 22. Beltrame, P.L.; Castelli, A.; Selli, E.; Mossa, A.; Testa, G.; Bonfatti, A.M.; Seves, A. Dyeing of Cotton in Supercritical Carbon Dioxide. Dyes and Pigments, 39, 335-340 (1998). 23. Al-Kdasi, A.; Idris, A.; Saed, K.; Guan, C.T. Treatment of Textile Wastewater by Advanced Oxidation Processes-A Review. Global Nest: the Int.J. 6, 222-230 (2004).

Change in Sheilas Character throughout An Inspector Calls Essays

Change in Sheila's Character throughout An Inspector Calls J B Priestly ‘s ‘An Inspector Calls’ is set in 1912 and was first performed in 1945. This mean there is Dramatic Irony over Birling ‘s comment about war. The plot concerns Eva Smith a working class girl who commits sucide. She used to work in Birling ‘s factory and every family member affected her life. An inspector comes to their house for investigation. Priestly message to the audience is that everyone in society is responsible for their own actions and the way in which they affect others. At the beginning of the play, Sheila is a pretty girl in her early twenties, very pleased with life and rather excited. She is getting married to Gerald Croft. â€Å"Oh – it’s wonderful! Look Mummy – isn’t it a beauty? Oh darling (she kisses Gerald Hastily)†. After the inspector arrives she wants to know what is going on and when she founds out she is shocked. â€Å"Oh how horrible! Was it an accident?† Sheila accepts that she is partly to blame for Eva ‘s sucide because she got her fired from Milwards shop. The audience fee...

Use of Satire to Target Religion, Military, and Optimism in Voltaires

Use of Satire to Target Religion, Military, and Optimism in Voltaire's Candide    In his work, Candide, Voltaire uses satire as a means of conveying his opinions about many aspects of European society in the eighteenth century.   Voltaire successfully criticizes religion, the military, and the philosophy of optimism.   Religious leaders are the targets of satire throughout Candide. Voltaire portrays the religious clergy as men who use their positions to further their own causes. In addition, the priests keep the less fortunate oppressed, so the clergy members can continue to enjoy extravagant luxuries. Candide discovers the young Baron, whom he thought to be dead, living among the Jesuit Priests of Paraguay. Assuming the native people must be thriving under the protection of these religious/military leaders, Candide believes this to be a most pleasant place to live. However, he soon discovers that the religious leaders are pilfering the resources of the natives. The young Baron is found eating from golden bowls while the native people live in poverty with very little food. Th... Use of Satire to Target Religion, Military, and Optimism in Voltaire's Use of Satire to Target Religion, Military, and Optimism in Voltaire's Candide    In his work, Candide, Voltaire uses satire as a means of conveying his opinions about many aspects of European society in the eighteenth century.   Voltaire successfully criticizes religion, the military, and the philosophy of optimism.   Religious leaders are the targets of satire throughout Candide. Voltaire portrays the religious clergy as men who use their positions to further their own causes. In addition, the priests keep the less fortunate oppressed, so the clergy members can continue to enjoy extravagant luxuries. Candide discovers the young Baron, whom he thought to be dead, living among the Jesuit Priests of Paraguay. Assuming the native people must be thriving under the protection of these religious/military leaders, Candide believes this to be a most pleasant place to live. However, he soon discovers that the religious leaders are pilfering the resources of the natives. The young Baron is found eating from golden bowls while the native people live in poverty with very little food. Th...

Animal Testing: a Human Benefit Through Major

Animal Testing This essay is centered towards people who think that there is no good reason to do animal testing. Medicine testing on animals necessary. The animal rights organization, People for the Ethical Treatment of Animals (PETA), is one that has really caught my attention in recent months. PETA has proven themselves to be the largest animal rights organization in the world, with over 3 million people members who all do their duty in attempts to reserve the rights of animals. I must say, the organization quickly brought me in favor of their beliefs for quite some time.As PETA clarifies that they come together to put a halt on the â€Å"abuse of animals in cruel and painful experiments,† it is very difficult to not support the organization. They focus most of their attention on these concepts, and show it’s negativity to industries based on what they call human â€Å"entertainment. † The issue is that PETA only reveals one side to the story, disregarding any possible benefits animal testing may provide to humans. The extensive interest I have on the issue has leaded me to further my understanding.With PETA’s constant views on the â€Å"implementation of humane† nature, I’ve come to notice that scientific research on animals does not affect the balance of nature; that is, in comparison to many activities in our society such as hunting for pleasure which serves no purpose. I began to question as to why animal testing is taking place right now in our society, and could the benefits of these experiments outweigh the negative outlook it has? I have been looking into the nature and ethics behind the testing’s, and I have come to realize there are strong opinions for both those for and against the practice.Contrary to PETA’s views, I believe that although animals may at time experience pain, it does not make it wrong to use animals. This does not include the use of animals towards unnecessary luxuries such a s cosmetics and fur in the clothing line, industries that PETA criticizes intently. Humans don’t benefit from animal testing by wearing animal fur; however they do benefit through major medical advancements, such as experiments leading to a successful vaccine for rabies.One of the most controversial topics would be that animal testing is morally wrong, and ultimately, disturbingly similar to murder. While one may justify this as a strong reason to position themselves against the rights of animal testing, I would argue that many people fail to understand the legitimacy behind the trials. PETA states that the federal government wastes their money on misleading experiments, and should focus their intentions on â€Å"studies that are actually relevant to humans. Bernard E Rolling states in his article, Animal testing: A Moral Science, that â€Å"although abolitionists argue that using animals in biomedical research produces no benefits on humans†¦the scientific community h as adopted an equally extreme position’. Rolling is implying that animal testing serves a purpose, and is being done for the better good of human society. Animal Testings role in developing vaccines on a cure for HIV and AIDS has been a controversial issue for quite some time. With HIV being one of many diseases which are still without a cure, the search for effective drugs has proven particularly difficult.Some argue that scientists should test on human participants prior to approving its safety; however dealing with potential vaccines is dangerous and can produce illness or even death. As a result, researchers use animals to help â€Å"ensure the efficacy of drugs and vaccines† prior to human use (Avert. Org). With multiple grim stories regarding the usage of animals on PETA, my first opinion was to fall for the sympathy of the animals; however, I’ve come to realize that sometimes the beneficial actions for our society may come with hardships.The ultimate goal for many things is to ensure the quality of life among the people, and to enhance the knowledge in the medical world. Furthering the discussion of animal distress within the experiments, many emphasize that all experiments are conducted humanely, to high scientific standards. As mentioned under the United States Department of Agriculture, the Animal Welfare Act is the only Federal law in the United States that regulates the treatment of animals in research, exhibition, transport, and by dealers†¦. while] enforced by the USDA and Animal Care Agency. † Based on this information, it may be true that many people are subject to animal testing misconceptions involving mistreatment. Strict regulations within the Animal and Welfare Act include the following: specifications of lighting and temperature, animals kept outdoors must be provided with safety and shelter from nature’s elements, food and water must be given regularly, and there must be regular research proposals t o â€Å"minimize discomfort, distress, and pain to the animals†.With this being said, I personally believe its uneducal to provide an opinion based on misconceptions rather than facts. In a world where rules and provisions serve as mandatory in day-to-day activities, it provides feedback on my opinion towards this controversial issue. As well, The Committee on Animal Research and Ethics (CARE) provides details on the basis prior to experimentation. Details within the justification towards research includes that research is done solely to accomplish a clear scientific purpose, and that there is â€Å"reasonable expectation that the experiment will†¦ ncrease knowledge of the process underlying [human] development or behavior, determine replicability of prior research, increase understanding of the species or provide results that determine benefits towards the health or welfare of human or animal species. † Arguably the most beneficial provision is that no research o r experiment may be conducted without the protocol being revised and determined appropriate by an animal care committee, thus ensuring the research to be safe and humane. The reality towards the issue is that it’s unfortunate that there aren’t more alternatives for animal testing.However on the basis that the human race needs to develop knowledge to further their research to obtain medicines, animal testing seems to serve the utmost importance. If we have a goal to one day cure diseases like AIDS and Cancer, shouldn’t research in this department be necessary? I agree with PETA in the sense that animal testing is morally wrong if implemented with the fur and cosmetic industries, but they fail to consider the other side to the issue: that it is necessary on the fact that humans need research to move forward as a whole.